Client
Academy Point
Role
Product designer
Services
Branding
Marketing
Easy navigation
To better support multiple audiences, the redesign expanded the navigation with clear, audience-specific landmarks. Thoughtfully spaced CTAs guided users toward meaningful actions, improving clarity and lead generation.
Mobile friendly
As with any modern website, a mobile-first approach was essential. A significant portion of Academy Point’s traffic comes from social media and email campaigns, meaning users often encounter the site on the go. Designing for mobile ensured the experience remained clear, intuitive, and easy to navigate across devices, even during a commute.
Progressive reveal
To surface more detail around key features without hiding content behind tabs, we introduced a sticky, scroll-based layout. This allowed information to reveal itself progressively as users moved down the page, keeping context visible and reducing the need for repeated interaction.
Micro-animations
As users scroll, supporting graphics spring to life with subtle micro-animations. These are small touches of joy that make the experience feel dynamic and human.
