Weber needed a solution to help grab the attention of customers in store, and then educate them on their iGrill accessory range.
My job on this project was to design the UI, and storyboard the attract loop that would catch the attention of customers passing by.
By combining their casual video clips, with some texture callouts, the attract loop has an exciting, rustic feel to it. With call to actions on every screen, it helps the viewer engage in the first step to learning about the product and its features.
Inspired by their branding, I created an easy to use interface, showcasing both the product, and the results of using it. Using Adobe XD, the design was turned into an interactive prototype for the client giving them a really strong feel of the final product without writing a single line of code.
The final product is now currently running in several pilot stores across the UK.Next Project