Primarily, my role at Academy Point was to design our Client's new Learning Management Systems (LMS). However, as the only designer at the company, I was also responsible for all the branding and marketting resources that was needed.
When I joined Academy Point, they had recently gone through some initial branding work. It had a strong direction, but nothing had been defined. My first job was to refine what was already there; making the colours more consistant, aligning components in the logo and planning a direction that I wanted to take the brand.
As I started to give the company's brand more of a voice, I decided that we wanted to focus our marketting on the people using our software, rather than the software itself - at the end of the day, the software looked like any other admin-driven SAAS out there and I wanted us to stand out from our competition.
Our company attended several events where I was keen to drive our new branding. Leaflets, new business cards, lanyards, a single-page site and a promotional presentation were all created to help guide our customers through what we were offering.
The brand was very geometrically driven - with the idea that all these 'blocks' represent part of our business and the logo is all of them coming together. I played with these shapes to create some bold backgrounds that could be use for any 3rd party applications, desktop wallpapers and PowerPoint presentations.Next Project